What is the difference between PPWR and packaging EPR?

The Packaging and Packaging Waste Regulation (PPWR) sets EU-wide requirements for packaging design, recyclability, recycled content, labelling, reuse, minimisation, and waste reduction. Packaging EPR focuses on producer responsibility at national level, including registration, reporting, fees, and compliance with local producer responsibility schemes. Companies selling packaged products in the EU often need to consider both PPWR and country-specific EPR obligations.

When does the EU PPWR apply?

The PPWR entered into force in 2025 and will generally apply from 12 August 2026, with several requirements becoming relevant through later implementation deadlines. Businesses should start reviewing packaging data, recyclability, recycled content, labelling, and EPR responsibilities early, because many changes require supplier input and packaging redesign decisions.

How can RegSurance help with packaging compliance?

RegSurance helps companies assess packaging obligations, organise packaging data, support EPR registration and reporting, review PPWR readiness, identify packaging compliance gaps, and prepare practical action plans for EU market access. This helps companies move from fragmented packaging information to a clearer compliance process across relevant EU countries.

Packaging Compliance

PPWR & EPR packaging compliance — made operational across the EU.

Three integrated services covering PPWR readiness, packaging waste reporting across EU member states, and country-specific data management — built so your teams can run them, not just complete them once.

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Why this matters

Navigate PPWR and EPR with clarity.

With the upcoming EU Packaging and Packaging Waste Regulation (PPWR) and expanding Extended Producer Responsibility (EPR) schemes, packaging compliance has become a critical part of doing business across the EU. Companies must now ensure packaging is recyclable, correctly labelled, and reported in line with local rules — while staying audit-ready and future-focused.

At RegSurance, we simplify complexity. We help businesses comply with PPWR and EPR efficiently — by aligning regulatory requirements with internal systems, building scalable data workflows, and ensuring accuracy in every submission.

Who this is for

For companies placing packaged products on EU markets.

RegSurance supports producers, brand owners, importers, online sellers, and businesses managing multi-country packaging flows. Whether you operate in one EU market or several, we help you understand your obligations and turn them into a practical compliance process.

Our core services

Three integrated services.

Each delivered as a structured engagement with clear scope and practical handover.

Service 01

PPWR Compliance Support

Tailored guidance to adapt to new design, labelling, reuse, and recyclability requirements under PPWR. Best for producers, importers, brand owners, and online sellers preparing for 2030/2035 packaging obligations.

Includes

PPWR readiness assessments
Recyclability and reuse evaluations
Harmonised packaging labelling support
2030/2035 strategic roadmap
Monitoring of national implementation timelines

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Service 02

EPR Compliance & Reporting

We manage your Extended Producer Responsibility obligations — from registration to regular reporting across one or multiple EU markets — so your team can stay compliant without creating unnecessary internal burden.

Includes

EPR registration & onboarding
Packaging waste categorisation
Annual/quarterly reporting across jurisdictions
Modulated fee and eco-design declaration support
Local compliance coordination

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Service 03

Packaging Data Management

Reliable, country-specific packaging data management for compliant reporting — ideal for businesses managing large product portfolios or reporting across multiple EU markets.

Includes

Packaging data mapping and reconciliation
Material-level classification by format and use
Country-specific reporting structures and templates
Centralised data maintenance and documentation
Audit support and submission timeline management

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Why RegSurance

Specialists, not generalists.

Packaging compliance is our core practice — not one of dozens of service lines.

Deep understanding of EU packaging legislation and national EPR schemes

End-to-end support — from strategy to reporting and system setup

Scalable, lean processes to reduce complexity and minimise risk

Built for long-term value — we don't just complete tasks, we build lasting systems

Common questions

Frequently asked questions.

What is PPWR and when does it apply?

The Packaging and Packaging Waste Regulation (EU) 2025/40 replaces the previous Packaging Directive and applies directly across all EU member states from 12 August 2026. It introduces requirements on recyclability, recycled content, restricted substances, labelling, reuse targets, and Declaration of Conformity for all packaging placed on the EU market.

What is Extended Producer Responsibility (EPR) for packaging?

EPR makes producers financially and operationally responsible for the end-of-life management of their packaging. Each EU member state runs its own EPR scheme, requiring registration with a Producer Responsibility Organisation (PRO), annual data declarations, and payment of fees calculated on packaging volumes and materials placed on that market.

Do non-EU companies need to comply with packaging EPR rules?

Yes. Any company placing packaging on an EU market — whether through direct sales, distributors, or e-commerce — has EPR obligations in that market. Non-EU companies typically appoint an Authorised Representative in each member state to handle registration and reporting.

What is EU packaging compliance?

EU packaging compliance means ensuring that packaging placed on the EU market meets applicable legal requirements for packaging design, labelling, recyclability, substance restrictions, Extended Producer Responsibility, reporting, and waste management. The exact obligations depend on the packaging material, product type, countries of sale, and the company’s role in the supply chain.

What packaging data is needed for EPR reporting?

Packaging EPR reporting usually requires data on packaging material type, weight, packaging format, country of sale, business model, and whether the packaging is household or non-household packaging. Depending on the country, companies may also need information on recyclability, recycled content, reuse, deposit-return obligations, and packaging placed on the market by brand or product category.

Future-proof your packaging compliance.

Discuss your PPWR readiness, EPR registration needs, or packaging data setup with our team. One conversation, clear next steps.

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