What Is Considered Packaging Under PPWR? Critical Guide with Examples Across Industries

For many companies preparing for the EU Packaging and Packaging Waste Regulation, one of the first practical questions is simple: what is considered packaging under PPWR? The answer is not always obvious. A bottle, carton, pouch or shipping box is usually easy to identify as packaging. But what about a textile dust bag supplied with […]
PPWR Readiness for US Brands: Powerful 2026 Guide to Avoid EU Mistakes

Introduction PPWR readiness for US brands selling in Europe is now a practical compliance priority, especially for companies exporting packaged products to EU importers, distributors, retailers, marketplaces or direct customers.. For US brands selling packaged products in Europe, the EU Packaging and Packaging Waste Regulation, commonly known as PPWR, is becoming a major compliance priority. […]